How do you define “Crowdfunding”?
What is crowdfunding? Who can use it and why? What’s the best platform? Will crowdfunding work for my business, and if so how do I learn to use it?
Whether for entrepreneurs, small businesses, social enterprises, artists or communities–our approach reduces confusion and overwhelm, and improves your chances of success.
¿Qué es el crowdfunding (financiación colectiva)? Aprender más aquí.
The Crowdfund Better® definition of “Crowdfunding”
The Crowdfunding Landscape
Donation: personal causes & 501(c)(3) nonprofits. Read more here…
Rewards: contains elements of pre-sales, early adopter fan support, and friends/family funding. Read more here…
Microlending: community loans under $15k
Investment: equity & debt. Read more here…
Who can use crowdfunding?
Any stage of business
From idea, startup, growth, to fully established
Any size of business
From solo entrepreneur to Fortune 500
Any kind of business
Business-to-Consumer, Business-to-Business, online, brick & mortar, local, international
Why choose crowdfunding?
Low barriers to entry
Success based on social capital, goodwill & trust not FICO, collateral or repayment capacity
Few limits on how much can be raised
From hundreds to millions of dollars
Provides market validation
Test the market to see if your business, product or project will attract potential supporters
Community focus
Reflects the marketplace and supports under-resourced businesses & communities
What platform should I use?
Get an up-to-date list of reputable platforms from across the crowdfunding landscape and a Crowdfunding Self-Assessment when you sign up for our quarterly newsletter.
Get our Crowdfunding Cheat Sheet for FREE when you subscribe to our Newsletter
Check out our blog post about the best crowdfunding platforms.
How do I learn how crowdfunding works?
The Crowdfunding Opportunity is an online, self-paced course to help you understand how you can use crowdfunding to fund your business or project.
No matter what type of crowdfunding you are considering, you’ll get the fundamentals you need to improve your chances of success.
Take our online crowdfunding course
Will crowdfunding work for my business or project?
Looking for help building a crowdfunding strategy?
We’ve worked with entrepreneurs, small businesses, creatives, and communities at all stages of development. Our assessment-based approach helps us identify the focus areas your team can work on before you launch a campaign to improve your chances of success.